Basketball

Lebron James’ value to Liverpool? Up to $1m per minute in US TV advert spend

By Jeremiah Tittle In New York 3 May 2011 Lebron James’ partial ownership of Liverpool and his related commercial tie-in is already paying dividends for the Merseyside team – boosting their brand with effective TV advertising time that could be worth $1m per minute Stateside. On May Day, millions of basketball fans world-wide watched as the NBA's prime-time favorites, the Miami Heat, won the first game of the Eastern Conference semi-finals over the Boston Celtics. The series is a dream match-up for the NBA - the two teams attracted record viewership for the 2010-2011 season opener. This followed the summer of the ‘great migration’ spawned by a ratings success in its...


Slam dunk: NBA the richest sports league in the world by average pay

By Nick Harris SJA Internet Sports Writer of the Year 22 April 2011 The best paid sportsmen in the world, judged on average earnings per player across whole leagues, are the basketball players who make their living in the NBA in North America, according to the findings of sportingintelligence's Global Sports Salaries Report 2011 (GSSS 2011), published today. Across the 30 teams in the NBA, the average base salary in the latest completed season was £2.9m per player per season, or £55,816 per week. At current exchange rates, that equates to US$4.79m per year (which is €3.29m per year) or US$92,199 per week (which is...


REVEALED: Barcelona and Real Madrid overtake Yankees as world’s best paid teams

By Nick Harris SJA Internet Sports Writer of the Year 20 April 2011 Barcelona are the best paid team in global sport measured by average first-team wages, ahead of their great rivals Real Madrid in second place, knocking baseball’s New York Yankees from the No1 spot, according to the Global Sports Salaries Survey 2011, to be published this week by sportingintelligence. The average first team pay at Barcelona has been calculated at £95,081 per player per week, or £4,944,211 per year in the period under review. Real Madrid’s players in No2 place earned £88,421 per week (£4.6m per year) while first-team stars at the...