24 July 2012
David Beckham’s omission from the British football team for London 2012 polarised opinion but the former England captain is sure to take centre stage in some capacity at some point during London 2012.
If Beckham had been in Team GB, perhaps a whole swathe of seats at the Millennium Stadium for one of their matches wouldn’t have been withdrawn from sale due to lack of interest. Perhaps there would have been a sellout crowd, a better atmosphere, a more fervent backdrop.
No matter: Beckham, who helped London win the Games in the first place, will still play a role for the BOA and for adidas (sponsors of Team GB) during the Olympics.
He has already been involved in a marketing stunt (video below) which shows the kind of reaction he prompts from ordinary members of the public – from awe to tears.
The Beckham stunt took place on Monday in the Westfield shopping centre adjacent to Olympic Park. Members of the public were asked to show their support for Team GB by stepping into a themed ‘Take the Stage’ booth, dressed in Team GB kit; 60 people took part.
What they didn’t know is that Beckham was hidden behind a screen – and he popped out when they weren’t expecting it.
They were then able to pose with Beckham, who also answered questions “on everything from his future plans through to why he is such a fan of pie and mash”.
Beckham said: “It was a unique experience for me and the people who took part and there were some great reactions when we surprised them in the photo booth. I always love coming back to London and the activity was a great opportunity for me to get involved in the adidas take the stage campaign and get behind Team GB.”
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