25 July 2010

The World Cup final attracted more than 24m TV viewers in the USA, or double the average number of fans who watched the 2009 World Series baseball games between the New York Yankees and the Phillies. The USA now has more than 4m young players, and around 500,000 fans are expected to attend matches featuring European club sides on tour this summer alone. All this and more can be read in the New York Times feature linked here.

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