TV / Media

David Beckham: loathe him or love him, he always gets a reaction

By Sportingintelligence 24 July 2012 David Beckham's omission from the British football team for London 2012 polarised opinion but the former England captain is sure to take centre stage in some capacity at some point during London 2012. If Beckham had been in Team GB, perhaps a whole swathe of seats at the Millennium Stadium for one of their matches wouldn't have been withdrawn from sale due to lack of interest. Perhaps there would have been a sellout crowd, a better atmosphere, a more fervent backdrop. No matter: Beckham, who helped London win the Games in the first place, will still play a role...


YouTube sports chief rules out any bid for Premier League rights

By Nick Harris SJA Internet Sports Writer of the Year 20 March 2012 The global head of sports content at YouTube has ruled out any bid for live rights to show Premier League football matches now or in the foreseeable future despite describing English top-flight football as “a wonderfully powerful attractor of viewers”. In an exclusive interview with Sportingintelligence, Claude Ruibal (left) - in charge of YouTube’s global sports content policy since January 2011 - says the Google-owned platform wants to increase the amount of long-form live sports events it screens - but that paying for rights isn’t in the business model. So while YouTube...


Premier League’s first ‘free to air’ match, between City and Fulham, reaches 1.97m

By Nick Harris SJA Internet Sports Writer of the Year 6 February 2012 The first 'free to air' Premier League football match broadcast in the UK in the 20-year history of the League, between Manchester City and Fulham on Saturday, had an average audience of 903,000 viewers, and a 'reach' of 1.97m viewers, Sportingintelligence can reveal. The game, which kicked off at 5.30pm, was screened by ESPN and made available free in more than 18 million homes via Freeview as part of ESPN’s 'Free Weekend' programming to showcase its content. Some optimistic industry forecasts had suggested the game could attract up to 20m viewers but...