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  • Victoria Pendleton: looking good for Games gold even dressed entirely in cable

    By Sportingintelligence 23 April 2012 The London Olympics, like any summer Games, has become as much about a rush for businesses to exploit the massive media exposure it generates as about winning medals. Which is why companies like EDF pull stunts like the one below, dressing British cycling heroine Victoria Pendleton in wire for publicity. […]

  • Team GB: ‘Don’t Stop Me Now’

    By Sportingintelligence 13 August 2012 Selected stars of Great Britain’s 2012 Olympic team have made a video to accompany a soundtrack of Queen’s ‘Don’t Stop Me Now’. Here it is below, featuring, among others, David Beckham (shoe-horned in as ‘director’), Chris Hoy, the endearingly batty Victoria Pendleton, the quite clearly fun-loving Jess Ennis and many more. But […]

  • David Beckham: loathe him or love him, he always gets a reaction

    By Sportingintelligence 24 July 2012 David Beckham’s omission from the British football team for London 2012 polarised opinion but the former England captain is sure to take centre stage in some capacity at some point during London 2012. If Beckham had been in Team GB, perhaps a whole swathe of seats at the Millennium Stadium […]

  • What on earth do marketing men see in the gorgeous synchro star Jenna Randall?

    By Sportingintelligence 3 May 2012 A question recently mooted in these pages concerned the marketability of attractive young British sportswomen in Olympic year (details and photos here). This in turn led to Sportingintelligence contributor Alex Miller quantifying in cash terms what it means in a feature for the Mail on Sunday (link here). The answer […]

  • Sport in 2012: glory for Murray, Manchester, Germany, London, TeamGB and Tiger

    By Nick Harris SJA Internet Sports Writer of the Year 1 January 2012 Sport, like life, is gloriously unpredictable – and hence predictions are fun at least for those able to mock at leisure when all your predictions go tits up. Still, Sportingintelligence thinks the following events might jolly well happen in 2012: Andy Murray will […]

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