Basketball

More popular than God: Ronaldo, Messi, Federer and Kobe (but not Beckham)

By Nick Harris 2 August 2010 Cristiano Ronaldo is the world’s most popular athlete in all of global sport according to new research by sportingintelligence to coincide with Facebook reaching the landmark of 500m active users. Social networking is increasingly important in the promotion and marketing of sports stars and teams. Thus Facebook, now the No1 social networking site in history by some margin, is one key democratic barometer of popularity and / or the extent of marketing success. And Portugal’s Ronaldo, 25, the winger who shot to fame with Manchester United and who now plays for Real Madrid, is the most popular athlete...


Cavaliers on rise against Bulls in attendance race (as well as play-offs) as NBA weathers downturn

By Nick Harris 21 April 2010 The NBA’s regular-season crowds for the 2009-10 season have echoed those in the NHL and NFL by dipping year-on-year, but only slightly according to a new analysis of attendances by sportingintelligence that highlights some intriguing individual “ups” and “downs” in numbers. After number-crunching official data, we have calculated that 21,094,015 paying fans watched the 1,230 games in the NBA’s 2009-10 regular season, which equates to 17,150 fans per game. The regular season finished last week and the play-offs are in progress. The 2009-10 gates represent a fall of 455,223 fans overall, or 2.11 per cent, on 2008-09’s numbers...


NFL has ‘fairest’ pay distribution among the world’s major sports leagues

By Nick Harris 2 April 2010 Average pay across America’s NFL differs less between its richest and poorest teams than in any other major sports league in the world, according to sportingintelligence’s Annual Review of Global Sports Salaries, published today. The study calculates pay at more than 200 teams across 10 leagues including in the richest leagues in football, gridiron, baseball, cricket, basketball and ice hockey. In the period under review in the NFL, the highest-paid team by average player salary (not total roster bill) earned just 1.86 times as much as the lowest-paid team. The highest-paid team were the Dallas Cowboys and the...